The Signature Collection

The Signature Collection

Over the past months, from May to July, I dedicated myself to truly understanding what Northrnr stands for and who our target audience is. After numerous trials and errors, I developed a signature collection that embodies our brand and its spirit.

If you haven't seen our mission statement, here it is:

Northrnr is an outdoor clothing company dedicated to crafting high-quality, stylish, and functional apparel for nature enthusiasts. We specialize in premium products that enhance the outdoor experience, emphasizing sustainability, durability, and elegance. Our mission is to empower every explorer with confidence and style as they discover new horizons and embrace the wonders of the natural world. Remember, life is shorter than you think—so live it to the fullest.

Additionally, we allocate 3% of our revenue to impactful causes: tree planting initiatives to restore natural habitats, organizations combating human trafficking, and mental health initiatives promoting well-being and support for those in need.

This ethos is reflected in our signature products. They are more than just pieces of clothing; they symbolize a community of like-minded adventurers. Our tees are created for your experiences, designed to support you as you go out and explore new horizons. When you wear a Northrnr tee, you're joining a community that values exploration, chases new horizons, experiences life to the fullest, and embraces adventure. If that's you, then this is for you.

On a side note, all of these signature tees are handcrafted in Minnesota!

 

William Omodt (Founder)