Why We Reject Fast Fashion
At Northrnr, our mission is to empower every explorer with confidence and style as they discover new horizons and embrace the wonders of the natural world. We are dedicated to crafting high-quality, stylish, and functional apparel for nature enthusiasts who value sustainability, durability, and elegance. This commitment is why we reject fast fashion entirely.
Fast fashion relies on cheap, mass-produced materials and exploitative labor practices, leading to products that are low in quality, harmful to the environment, and unethical. This approach contradicts our core values of sustainability and craftsmanship. At Northrnr, we believe in creating clothing that not only enhances the outdoor experience but also stands the test of time.
We take pride in making every aspect of our products 100% in-house, from the sewing to the fabric, embroidery, and final product. By managing every step of our production process ourselves, we maintain complete control over quality and ensure that each item is crafted with integrity and authenticity.
Our dedication to producing timeless, durable clothing is a direct response to the wasteful and unethical practices of fast fashion. We want our products to last and make a positive impact on both the wearer and the world. That’s why we allocate 1% of our revenue to causes that matter, such as tree planting initiatives, organizations fighting human trafficking, and mental health support. At Northrnr, we’re not just creating clothing; we’re creating a movement to live life to the fullest while caring for our planet and each other.