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Our Mission: At Northrnr, we combine unique in-house sewing techniques with durable, hand-crafted fabrics, sewn 100% in Minnesota by us, to create clothing for outdoor enthusiasts and everyday explorers. Every piece is made to be worn, explored in, and lived in, standing against fast fashion while delivering purpose, adventure, and lasting quality — inspiring people to get outside and experience the world.
You heard that right—everything, from cutting the fabric and sewing to overlocking and shipping, is done entirely by us.
We even developed our own sewing method for the Northrnr Pants, allowing us to make them not only more efficient but also stronger.
tested
We put every product through rigorous real-world testing. For example, with the Athletic Icelandic Pant, we wore it for a full week—through mud, hiking trails, airports, hot weather, cold weather, and rain. Only if the product still looks and performs great at the end of testing do we release it to the public.
Northrnr started in 2021 in a college dorm at the College of St. Scholastica. Back then, we only made flannels in three colors with bear patches, and the brand was originally called the Northerner Trading Company.
Over the next few years, we added an embroidery machine, an $80 sewing machine, a heat press, and a vinyl cutter. Slowly, we began teaching ourselves how to sew clothing. It didn’t happen overnight—when I say it took a second, I mean it took over a year.
Upgrading Our
Now, everything is done in-house by us, with fabric sourced from New York and Los Angeles. We’ve upgraded from our $80 starter machine to Singer overlocks, Juki high-speed industrial sewing machines, and a powerful embroidery machine that delivers flawless detail. These upgrades allow us to create stronger seams, cleaner finishes, and longer-lasting products—all still sewn entirely by us in Minnesota.